ABM and Marketing Automation Manager Job at Mitchell Martin, Secaucus, NJ

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  • Mitchell Martin
  • Secaucus, NJ

Job Description

Title: ABM and Marketing Automation Manager Location: Regional, Northeastern Area (Hybrid, two days onsite) Employment Type: Full-Time/Perm Description:

  • The ABM and Marketing Automation Manager is responsible for planning, developing, and executing account-based marketing and marketing automation initiatives.
  • This role serves as a key strategic advisor to the Digital team and collaborates with cross-functional teams to optimize digital marketing campaigns.
  • The position involves implementing and managing digital strategies, administering marketing platforms, and enhancing marketing automation technologies.
  • Additionally, the Manager will provide mentorship, ensure governance of marketing systems, and support the organization's marketing and communications strategies.
Primary Responsibilities:
  • Act as an expert user and administrator for marketing automation and account-based marketing platforms.
  • Manage and maintain enhancements, governance, and platform maintenance.
  • Lead workstreams for new marketing technology projects and system implementation.
  • Design, implement, and analyze marketing campaigns, identifying opportunities for workflow and lead optimization.
  • Develop and execute marketing campaigns, configure user groups, and generate reports.
  • Conduct training for new users and facilitate the use of platform features.
  • Segment and target audiences based on organizational data.
  • Collaborate with teams and agencies to create and support digital marketing efforts.
  • Maintain a campaign calendar to track and coordinate marketing initiatives.
  • Mentor team members and guide marketing automation and ABM strategies.
  • Provide updates to senior management regarding projects and system governance.
Required Skills:
  • Minimum of five years of experience in digital marketing, focusing on automation and account-based marketing.
  • Proficient in various digital marketing platforms and technology solutions.
  • Strong understanding of digital channels, marketing technology applications, and privacy regulations.
  • Skilled in data analysis, lead generation, and campaign optimization.
  • Excellent communication skills, both written and oral.
  • Proficiency in standard office software (Word, Excel, PowerPoint, Outlook).
Desired Skills:
  • Certification in account-based marketing or marketing automation platforms.
  • Familiarity with content management systems (CMS) and audience persona development.
  • Knowledge of privacy regulations impacting marketing technologies.
Education: • Bachelor's Degree required. Compensation: Pay Range:$91000-$130000 Benefits: A comprehensive benefits package is offered, reach out to your Mitchell Martin Recruiter Nadine Ghabrial, nghabrial@itmmi.com to find out more. EEO Statement: Learn more about our EEO policy here: #LI-NG1 Mitchell Martin

Job Tags

Permanent employment, Full time,

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