Job Description

Job Description

Job Description

Job Title: Content & Engagement Specialist
Division/Department: Marketing

Reports to: Marketing Manager / Director of Marketing/ VP of Experience
 Full-Time
 Non-Exempt
 Hybrid

Job Summary: The Content & Engagement Specialist is a dynamic and strategic communicator who serves as the creative voice and visual presence of SunWest across digital platforms. This role is responsible for producing engaging, high-quality content that resonates with both internal teams and the broader community. As the on-camera representative in much of the content, this individual effectively becomes the face of SunWest on social media—bringing the brand to life through authentic storytelling and real-time engagement.

In addition to social media, the specialist supports a wide range of marketing initiatives, including newsletters, email campaigns, website updates, and event coverage. This role plays a critical part in amplifying SunWest’s brand visibility, capturing meaningful experiences, and fostering a strong sense of connection with our audiences. The ideal candidate is a natural storyteller with a passion for community engagement, digital innovation, and data-driven content strategy.

Essential Duties and Responsibilities:

• Social Media Management:
• Oversee day-to-day tasks like scheduling preplanned and branded content, publishing, and monitoring social media, while ensuring all content aligns with our larger strategy.
• Jump on relevant trends and social media conversations to keep SunWest visible and relevant.

• Content Creation Across Platforms
• Serve as the on-camera personality for video content, representing the SunWest brand with authenticity and professionalism.
• Create engaging video, photo, and written content for use across social media, email, website, and internal communications.
• Contribute to content creation for newsletters, email campaigns, the website, and other marketing channels.
• Capture and curate stories from staff and members to create authentic, relatable content that can be repurposed across platforms.

• Internal & External Engagement
• Work with staff to gather behind-the-scenes stories, expertise, and successes, helping build a sense of connection within the organization.
• Act as a liaison between SunWest and the Southern Arizona community, participating in or helping to manage events and promotions, while capturing relevant content.

• Event Support
• Assist in organizing and covering SunWest-sponsored community events, providing social media coverage and collecting content for future use.

• Content Calendar Management
• Work with the Content Strategist to maintain our content calendar which integrates social, email, blog, and website content, ensuring consistency across all touchpoints.

• Analytics & Reporting
• Work with the Senior Digital Marketer to track the performance of content and social media efforts, providing insights to help refine future strategies.
• Upholds the compliance requirement of all related federal regulations, including but not limited to; the Bank Secrecy Act and Anti-Money Laundering policies and procedures. Completes annual BSA training requirements as established by SunWest Credit Union.
• Perform all other related duties as assigned by supervisor.

Education and/or Work Experience Requirements:

• A bachelor’s degree in public relations, marketing, business administration is preferred.
• Associate’s degree MINIMUM education required.
• 2+ years of related field or equivalent work experience.
• Must be a highly motivated, detail oriented, independent, self-directed, and able to multi-task and work in a fast-paced environment.
• Excellent verbal and written communication, time management, negotiation, public speaking/presentation, and organizational skills required.
• Proficiency with Microsoft 365 , PowerPoint and Outlook.
• A valid driver’s license.

Physical Requirements:

 

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivy standards
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards
• Must be able to lift and carry up to 20 lbs.; 4-6 hours of standing; frequent travel within Phoenix metro area and periodc travel outside area using personal vehicle; subject to varying inside/outside temperatures (temperatures 100+ degrees)
• Must be able to listen and speak clearly on the telephone

Company Description

SunWest was founded on the belief that financial institutions should exist to serve. Our original founders knew then what a lot of bankers still don’t understand. Financial institutions should help people, not take advantage of them. That’s why 12 telephone workers came together in 1937 to create a financial cooperative with one goal in mind – to help people thrive financially so they can excel personally.

When you work with us, you’re not just clocking in and hoping for the best. You aren’t counting down the minutes until you can hop in your car and drive far, far away from your workplace. Nope, not here. When you work with SunWest, you’re devoting your time to something bigger than yourself. We aren’t just Branch Representatives, Marketing Gurus, Human Resource Professionals, Lending Extraordinaires or Financial Experts. We are friends, family, support systems, and most importantly, we are difference makers. We are passionate about helping others achieve the highest level of financial success and we feel strongly about our communities. Join our team if you’re ready to do what you love, while helping those who need what you have to offer.

Company Description

SunWest was founded on the belief that financial institutions should exist to serve. Our original founders knew then what a lot of bankers still don’t understand. Financial institutions should help people, not take advantage of them. That’s why 12 telephone workers came together in 1937 to create a financial cooperative with one goal in mind – to help people thrive financially so they can excel personally. \r\n\r\nWhen you work with us, you’re not just clocking in and hoping for the best. You aren’t counting down the minutes until you can hop in your car and drive far, far away from your workplace. Nope, not here. When you work with SunWest, you’re devoting your time to something bigger than yourself. We aren’t just Branch Representatives, Marketing Gurus, Human Resource Professionals, Lending Extraordinaires or Financial Experts. We are friends, family, support systems, and most importantly, we are difference makers. We are passionate about helping others achieve the highest level of financial success and we feel strongly about our communities. Join our team if you’re ready to do what you love, while helping those who need what you have to offer.

Job Tags

Full time, Work experience placement, Local area,

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