Job Description

We are seeking a strategic and dynamic Marketing Manager to lead Union Depot’s marketing initiatives in alignment with the strategic goals of the property. This key leadership position reports to the General Manager and will be responsible for the property’s comprehensive marketing program, ensuring Union Depot maintains its position as a premier destination in the Twin Cities. The ideal candidate combines strong leadership skills with marketing expertise to elevate the Union Depot brand and drive measurable results.

Key Responsibilities

• Own and execute the comprehensive marketing strategy for Union Depot to increase property visibility, boost foot traffic, drive tenant sales and strengthen community engagement.
• Develop, manage and monitor the annual marketing budget, including invoicing, forecasting, goal setting, financial reporting and pertinent marketing-related capital projects.
• Manage and mentor the Marketing & Events Coordinator, providing leadership, professional development and performance management.
• Provide strategic oversight for all signature and community events, including conceptualization, promotion, sponsor procurement, vendor contracting, budget management, execution strategy, day-of support and post-event analysis.
• Manage all marketing vendor contracts and relationships, including key partnerships with advertising and PR agencies.
• Serve as a key spokesperson for Union Depot, managing media relationships and inquiries, conducting media interviews, on-camera segments and public appearances to promote key events and marketing initiatives.
• Work closely with contracted advertising agency to guide creative direction, advertising, branding, website management, digital assets, social media and media buying strategy.
• Manage tenant marketing initiatives, including overseeing building signage, promotional materials, digital assets; coordinate regular tenant meetings to address marketing needs, communicate traffic impact and foster collaborative opportunities.
• Lead public relations and communications strategies in collaboration with contracted PR agency, including oversight of crisis communications, press releases, media pitches and strategic messaging to enhance Union Depot’s reputation and brand awareness.
• Support the Private Events division through strategic marketing initiatives, lead generation and promotional materials.
• Support all property leasing efforts by developing strategic marketing materials, conducting market research, implementing targeted campaigns and collaborating with leasing to attract and retain tenants.
• Manage all building signage, wayfinding, digital displays, printed materials and physical marketing assets throughout the property.
• Proactively manage and promote Union Depot as a premier film and photography location, actively pursuing booking opportunities with production companies, location scouts and photographers while serving as the primary point of contact for all inquiries.
• Collaborate with Contract Administrator on the contracting process and certificate of insurance management for all marketing vendors, ensuring all contract and insurance requirements are met.
• Manage, develop and implement ancillary income opportunities to generate additional revenue for the property.
• Stay current with industry trends and innovations to keep the property competitive in the market.
• Foster and manage strategic community partnerships with local businesses, organizations and stakeholders to create cross-collaborative opportunities that enhance Union Depot’s presence in the community.

Qualifications

• Bachelor’s degree in marketing, communications or related field.
• Minimum 5 years of experience in marketing, preferably in property management, venue, retail or event settings.
• Experience developing and executing comprehensive marketing strategies across multiple channels.
• Strong budget management and financial reporting capabilities.
• Experience in event marketing and large-scale event oversight.
• Experience in brand management and development.
• Strong public speaking abilities and professional communication skills, with media experience and on-camera presence preferred but training available for the right candidate.
• Excellent project management skills with ability to handle multiple initiatives simultaneously.
• Exceptional organizational and time management skills with ability to prioritize multiple requests while maintaining high-quality standards and meeting deadlines.
• Knowledge of industry trends, digital platforms and best practices.
• Superior written and verbal communication skills.
• Occasional weekend and evening availability for events.

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