Job Description
Media Director
Location: Kansas City (In-Office, Flexible Work Environment)
Overview
DM Injury Law is seeking a highly skilled and experienced Media Director to lead our in-house traditional media planning and buying efforts. This individual will play a critical role in developing and executing multi-market media strategies that drive brand growth, awareness, and results. The Media Director will report directly to the Chief Marketing Officer and work closely with leadership to build and expand our media team for future growth.
Key Responsibilities
· Oversee all aspects of traditional media planning and buying, including television, radio, print, and out-of-home.
· Develop and manage multi-market media campaigns, ensuring effectiveness, efficiency, and alignment with business objectives.
· Partner directly with the Chief Marketing Officer to design strategies for expansion and to recruit, train, and develop team members as the department grows.
· Collaborate with cross-functional teams to integrate media strategies into broader marketing initiatives.
· Negotiate with vendors and media outlets to maximize value and impact.
· Utilize key industry tools such as Nielsen, Comscore, Strata, and SQAD to analyze performance and guide decisions.
· Stay current on industry trends, media consumption habits, and emerging opportunities to keep DM Injury Law at the forefront of media innovation.
· Establish and maintain strong relationships with external media partners.
Qualifications
· 5+ years of progressive experience in traditional media planning and buying, preferably with multi-market experience.
· Deep knowledge of media measurement and planning tools, including Nielsen, Comscore, Strata, and SQAD.
· Strong negotiation, vendor management, and budget oversight skills.
· Proven leadership ability with experience managing teams or a strong desire and aptitude to build one.
· Excellent analytical skills, with the ability to interpret data and translate it into actionable strategies.
· Exceptional communication and presentation skills.
· Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.
What We Offer
· Competitive salary commensurate with experience.
· Comprehensive benefits package including health, dental, vision, and retirement plans.
· A collaborative, high-energy environment with direct access to leadership.
· Opportunity to shape and grow an in-house media team with long-term career growth potential.
· In-office position in Kansas City with excellent flexibility to support work-life balance.
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