Job Description
At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve-including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!
Your Role: SolarWinds is seeking a strategic and data-driven Search Engine Marketing (SEM) Manager to join our team. This position is crucial as we transition PPC management in-house, following the conclusion of our Dentsu contract at the end of February. The SEM Manager will be responsible for planning, executing, and optimizing paid search campaigns to drive high-quality leads and achieve business growth across Observability, ITSM, and Database solutions.
Your Impact: Campaign Management & Optimization:
- Oversee and execute paid search campaigns across Google Ads and Bing Ads, including keyword research, ad copy creation, bid management, and A/B testing.
- Develop campaigns targeting Top, Middle, and Bottom-of-Funnel audiences, focusing on pipeline growth and customer acquisition.
Performance Analysis:
- Track and analyze key performance indicators (KPIs) such as CTR, CVR, CPL, and ROAS to ensure campaigns deliver strong returns.
- Use advanced analytics tools like Google Analytics 4, Adobe Analytics, and Tableau to provide actionable insights and regular reporting.
Strategy & Collaboration:
- Design and implement a comprehensive SEM strategy aligned with SolarWinds' business goals, ensuring optimal budget utilization.
- Work closely with internal teams, including content, creative, and analytics, to align SEM efforts with broader marketing initiatives.
Funnel-Based Optimization:
- Structure campaigns to target high-intent keywords for MOFU and BOFU stages while leveraging SEO-driven terms for TOFU audiences.
- Implement retargeting strategies and audience segmentation using tools like 6Sense and LinkedIn.
Innovation & Growth:
- Stay updated on search algorithm changes, trends, and emerging technologies to continually improve campaign efficiency and ROI.
- Leverage Enhanced Conversions for Leads and first-party data to optimize bidding and performance tracking.
Your Experience: - 5+ years of SEM experience, preferably within a B2B SaaS environment, with a proven track record of managing multi-million-dollar budgets.
- Expertise in Google Ads, Microsoft Advertising, SEMrush, and advanced analytics tools like Adobe Analytics and Google Analytics 4.
- Strong understanding of funnel-based campaign structures and audience segmentation.
Skills:
- Advanced knowledge of keyword strategies, bid management, and remarketing techniques. Analytical mindset with proficiency in creating actionable insights from data.
- Knowledge of Enhanced Conversions for Leads and integration of first-party data for campaign improvements.
Education:
- Bachelor's degree in Marketing, Business, or a related field. Google Ads and Microsoft Advertising certifications are preferred.
Why Join SolarWinds?- Opportunity to manage and scale paid search campaigns in-house, driving measurable business growth.
- Work in a collaborative, innovative, and fast-paced environment with access to global marketing resources.
- Competitive salary, bonus structure, and benefits, including health insurance, 401(k) match, and career development opportunities.
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: applicant-privacy-notice
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