Job Description

Overview The SEO Manager is responsible for leading search engine optimization initiatives to enhance the organic visibility and performance of the company’s e-commerce platform and digital presence supporting multiple physical store locations. This role encompasses strategic, technical, and operational responsibilities, including managing SEO campaigns, optimizing on-site search and content, overseeing technical SEO, and leveraging analytics and AI tools to drive efficiency and results within the marketing department. Responsibilities Core SEO Responsibilities : Develop and execute comprehensive SEO strategies to maximize organic traffic, improve search engine rankings, and increase conversions for the e-commerce platform and store location pages. Conduct in-depth keyword research, competitor analysis, and SEO audits to identify opportunities for optimization and growth. Optimize website content, including product descriptions, blog posts, category pages, and landing pages, to align with SEO best practices and enhance user experience. Lead link-building initiatives to strengthen domain authority and improve search visibility. Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs, providing actionable insights to stakeholders. Stay current with search engine algorithm updates, industry trends, and best practices to ensure strategies remain effective and compliant. Technical SEO Responsibilities: Oversee technical SEO elements, including site architecture, URL structure, canonical tags, schema markup, XML sitemaps, and robots.txt configuration, to ensure optimal crawlability and indexability. Conduct regular technical audits to identify and resolve issues such as broken links, duplicate content, and crawl errors. Optimize website performance, including page load speed, mobile responsiveness, and Core Web Vitals, to enhance user experience and search rankings. Collaborate with web development teams to implement technical SEO recommendations and ensure seamless integration of SEO requirements in site updates.p Additional Responsibilities: Tag and Pixel Management: Administer pixels, tags, and tracking codes through Google Tag Manager or Adobe Launch to ensure accurate data collection for marketing campaigns and analytics. Analytics Support: Provide support for Adobe Analytics, including report generation, data analysis, and troubleshooting to inform marketing strategies and e-commerce performance. AI-Driven Process Optimization: Utilize AI tools to identify and implement process improvements and automation opportunities across the marketing department. Landing Page Development: Create and optimize landing pages for campaigns, promotions, and store-specific initiatives, ensuring alignment with SEO and user experience standards. Site Optimization: Manage ongoing website optimization efforts to improve functionality, navigation, and performance across desktop and mobile platforms. On-Site Product Search Optimization: Enhance on-site product search functionality by refining search algorithms, filters, and results to improve user engagement and conversion rates. Category Page Optimization: Develop and optimize category pages to support intuitive navigation, SEO performance, and customer interaction on the e-commerce platform. Champion and demonstrate a commitment to The Brand House Collective Values Qualifications Bachelor’s degree in marketing, Business, Computer Science, or a related field, or equivalent professional experience. Minimum of 3 years of experience in SEO, with a focus on e-commerce or retail environments. Demonstrated success in increasing organic traffic and improving search engine rankings. Advanced proficiency with SEO tools, including Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms. Strong knowledge of technical SEO, including site architecture, schema markup, and website performance optimization. Experience with Google Tag Manager, Adobe Launch, or equivalent tag management systems. Working knowledge of Adobe Analytics or comparable enterprise analytics platforms. Familiarity with AI tools for marketing automation or process optimization is preferred. Proficiency in HTML, CSS, and website content management systems (e.g., Shopify, Magento, WordPress). Strong analytical skills with the ability to interpret complex data and translate insights into strategic actions. Excellent communication and collaboration skills to work effectively with cross-functional teams. Ability to manage multiple projects in a fast-paced environment with strong organizational and time-management skills. Ability to work at a computer for extended periods of time Preferred Knowledge and Skills: Experience with local SEO strategies to support physical store locations. Familiarity with user experience (UX) principles and conversion rate optimization (CRO). Knowledge of e-commerce platforms and their SEO requirements. Kirkland's

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