Job Description

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. As an equal opportunity employer Walker Sands is committed to diversity, equity, and inclusion and welcomes everyone to our team. In your application, please feel free to note which pronouns you use (For example – she/her/hers, he/him/his, they/them/theirs, etc). If you need reasonable accommodation at any point in the application or interview process, please let us know. Walker Sands is seeking a results-driven Senior Search Engine Optimization (SEO) Specialist to support our clients’ SEO and content marketing programs. The Senior Specialist is working towards a mastery of SEO concepts and the client program objectives they work on. As a valued member of our SEO and account teams, you will set up SEO tactics, provide input on overarching SEO keyword strategies, complete reports, understand the workings of our clients’ content management systems and assist in the routine maintenance & optimization of accounts that they do not lead. Digital marketing is a fast-moving and dynamic space to build your career in. Optimization strategies for Search Engines and Generative AI platforms are increasingly converging. This role requires you to be passionate about learning how we use these channels to drive meaningful outcomes for our clients. As a Sr. SEO Specialist you will be required to obtain certifications and attend training related to the work you perform Responsibilities Take ownership of SEO-related tasks while proactively assisting the team with the workload. Common tasks include: Assisting in the development of SEO keyword research and Generative AI queries, with review and input from Managers and Directors Developing new content outlines optimized for users, search engines and generative AI engines Identify on-page optimization opportunities for existing and new content Identifying internal linking and outbound linking opportunities from website content to increase the value and relevance of content to users and systems Assist Managers and Directors in developing editorial calendars and aligning keyword and query research Conducting SERP analysis, with review and input from Managers and Directors Analyzing the performance of Generative AI and Organic Search channels Pulling and compiling data from analytics platforms for reporting Share industry knowledge and learnings with the internal team to improve processes and better serve clients Earn certifications related to SEO and Generative Engine Optimization (GEO) Attend or participate in department training sessions related to digital marketing Participate and contribute to discussions such as internal calls, client meetings, and brainstorms Seek answers to SEO questions and craft email responses for internal review Know the uses and functionality of the platforms used by clients and the basics of their business and audience Participate in monthly planning with the team and/or client Understand the relevant HTML elements of web pages and how to optimize the signals they give to influence how search and AI systems analyze and identify the focus of content Understand how website information architecture benefits SEO and apply it to optimization recommendations Develop an understanding and knowledge of SEO/GEO and other relevant digital marketing metrics. Develop strong skills in spreadsheet formulas and analysis Act as peer-to-peer support for fellow Specialists and interns Meet all deadlines or request deadline adjustments as needed with oversight from the account lead/coach Communicate the status of work both proactively and with prompting from the account lead/coach Demonstrate a willingness to participate or support company-wide initiatives Qualifications Relevant internship or 1 year of digital marketing experience preferred Google Analytics Certification preferred Familiarity or experience with spreadsheets and spreadsheet formulas Demonstrate knowledge of the various Walker Sands SEO and GEO offerings Ability to complete the following with few mistakes: Data pulls from popular SEO measurement tools like Google Analytics, Google Search Console, and SEMrush Write and optimize SEO page content such as page tagging and website copy Keyword and prompt research Understanding of basic SEO best practices and digital marketing strategy Basic knowledge and understanding of SEO and marketing-specific metrics Ability to articulate metrics and explain the meaning and importance at a basic level Ability to articulate a general, high-level SEO strategy internally Ability to work on a team and familiarity with collaboration tools such as Slack, Trello, Zoom, Google Meet or Gmail Strong communication skills and the ability to constructively collaborate with peers in person or virtually We strive for salary range transparency in our hiring process. This is a major step towards not only complying with regulations where required, but also to make sure pay equity and DEI are top of mind during the hiring process. Base salary is only a part of the total rewards package – this role will also be eligible for a bonus based on company performance, as well as benefits. Below is the starting salary for this role: Starting Salary: $52,800 – $56,430 a year Placement on the salary scale will be determined by various factors, such as, but not limited to, relevant qualifications, certifications, experience, skills, seniority, geographic location, performance, education, business or organizational requirements and internal equity. Starting salaries are not inclusive of a full range of compensation for this role and are instead meant to reflect the expected beginning salary for a new hire. Merit-based increases can be earned after time in role. Total Rewards Package: ???? Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more. Retirement Savings: Employer-matched 401(k) and access to financial planning services. Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year. Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams. Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift. Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more. Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally. Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients. Read more on our website here ! #LI-Hybrid Apply for this job * indicates a required field First Name * Last Name * Email * Phone Resume/CV Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Do you now, or will you in the future, require sponsorship for employment visa status to work legally for Walker Sands in the United States? * Select... Are you legally eligible for employment in the United States? * Select... Are you able to work a hybrid schedule (one day a week) from the Boston office? * Select... Confirm you have reviewed and agree to the starting salary range listed in the job description. * Select... LinkedIn Profile Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Walker Sands’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at . How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... 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Holiday work, Contract work, For contractors, For subcontractor, Summer work, Internship, Work visa, Flexible hours, 1 day per week,

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