Job Description

What We’re Looking For:

We are looking for a highly motivated and experienced Social Media Marketing Manager to lead the planning, execution, and optimization of our online brand presence. The ideal candidate will be an expert in social media strategy and management, with a proven track record of driving engagement, growth, and sales across digital platforms. You will be responsible for overseeing our social media channels, developing creative content, managing digital campaigns, analyzing performance, and continuously improving our marketing efforts.

About Us:

CALIWATER, a celebrity-backed start-up, offers a unique opportunity to significantly impact the success of a rapidly growing business in an emerging category. You'll work closely with the Founders and Executive leadership, gaining invaluable experience. As entrepreneurs, we are committed to building a great company and nurturing talent. Joining us at this early stage provides the right candidate with the chance to quickly develop their career and acquire valuable skills.

What You’ll Do:

Social Media Strategy & Management

• Develop and execute a comprehensive social media strategy to build brand awareness, community engagement, and customer acquisition.
• Manage and grow the brand’s presence across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms.
• Create, schedule, and publish engaging content (images, video, copy) aligned with brand voice and goals.
• Build and manage influencer and brand ambassador partnerships.
• Oversee paid social media campaigns, including budget allocation, targeting, and performance optimization.
  
  

Content & Campaign Development

• Collaborate with design, creative, and product teams to produce high-quality, on-brand digital content.
• Ensure consistency in messaging and visuals across all digital touchpoints.
  
  

Analytics & Optimization

• Monitor, measure, and report on key social and digital metrics (engagement, reach, ROI, ROAS, conversions).
• Leverage insights to optimize campaign performance and inform content strategy.
• Track competitor activity and industry trends to keep CALIWATER at the forefront of digital innovation.
  
  

Cross-Functional Collaboration

• Work closely with internal teams and external agencies to ensure alignment on digital initiatives.
• Support product launches, events, and promotions with integrated social strategies.
• Manage social marketing budgets effectively to maximize ROI.

About You:

• 5+ years of experience in social media management and digital marketing, preferably in a consumer brand or lifestyle category.
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Expertise in social media platforms, influencer marketing, and community building.
• Proficiency in analytics tools (Google Analytics, Meta Business Suite, TikTok Ads Manager, etc.).
• Ability to analyze data and translate insights into actionable strategies.
• Excellent communication, creativity, and collaboration skills.
  Strong project management abilities; comfortable in a fast-paced, entrepreneurial environment.
• Willingness to travel and support on-the-ground marketing activities.

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