Job Description

Join to apply for the Sr. Manager, Consumer Insights - Kraft Enhancers & Primal Kitchen role at Kraft Heinz Job Description: Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus. As a leading strategic business partner and consumer insights for key brands within the Taste Elevation platform, you will have the opportunity to directly impact and influence the future strategic direction of the iconic Kraft Enhancers portfolio (i.e., Salad Dressing, Mayo, BBQ) as well as accelerate the growth of an emerging, health and wellness brand, Primal Kitchen. In this role, you will be responsible for helping to develop and execute the strategy on our brands by influencing key decisions across the base and strategy arm of the business, from consumer targeting and brand strategy/positioning to renovation and near-in innovation decisions (i.e., LTOs, line extensions), to communication evaluation (and more). What's on the menu? Leading critical initiatives based on business goals, including consumer de-averaging, strategic brand renovations, point of difference, portfolio strategy, etc. by developing and executing comprehensive research plans. Guiding the strategic direction and positioning of renovation and value-engineering initiatives by delivering clear consumer insights, strategic guardrails/action-standards for success, etc. Leading yearly strategic grounding analyses for supporting categories—Spoonables (Mayo), Salad Dressing, and BBQ—in preparation for situational assessment/brand plans. Conducting bi-annual brand health assessments for the Kraft Enhancers portfolio and Primal Kitchen. Developing research best practices for the organization. Working with research vendors to provide best-in-class research approaches for agility, speed and breakthrough insights. Recipe for Success - apply now if this sounds like you! I have extensive experience in a strategic insights/consumer research role within CPG. I am proficient in various market research techniques, including both qualitative and quantitative methods. I have worked with both primary and secondary data sources. I am knowledgeable of syndicated research tools (e.g. Nielsen, Circana, etc.) as well as agile research tools, methodologies, and applications. I have a strong understanding of marketing processes, business strategy, and brand renovation. I possess strong storytelling skills and have the ability to influence all levels of an organization. Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance. Location(s) Chicago/Aon Center Seniority level Mid-Senior level Employment type Full-time Job function Manufacturing Industries Food and Beverage Services, Manufacturing, and Food and Beverage Manufacturing #J-18808-Ljbffr The Kraft Heinz Company

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