Job Description

American Express Global Business Travel ABM Campaign Specialist Juneau , Alaska Apply Now Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued. Ready to explore a career path? Start your journey. Are you an Account Based Marketing (ABM) pro? If so, you’re in the right place. We’re looking for an experienced ABM Campaign Specialist to join our dynamic and high-performing Global Performance Marketing team. If you’re passionate about travel, making connections, working with others and providing a world-class experience for our customers, you are perfect for our team. This role sits within the American Express Global Business Travel (Amex GBT) marketing team. Our marketing team takes great pride in our authentic leadership, serving customers worldwide and consistently delivering excellence. We are currently undergoing a transformation focused on customer centricity, using data, technology, and creative excellence to establish an exceptional connection with clients of all sizes. The ideal candidate will have a proven track record of managing ABM campaigns, with a strong proficiency in 6sense and Salesforce, and a deep understanding of driving targeted B2B strategies to accelerate pipeline and revenue growth. What you’ll do: Plan, implement, and optimise 1:1 account-based marketing strategies and campaigns for Amex GBT master brand and solutions within the multi-national segment. Partner closely with the sales team to align ABM efforts with account strategies and priorities. Collaborate with content, digital and creative teams and agencies to produce high-impact campaign assets. Use 6sense to identify account insights, buying intent signals and engagement opportunities. Proficiently use Salesforce for data capture, account tracking and campaign measurement, continuously enriching account data to improve targeting accuracy and effectiveness. Work with commercial teams to identify the key decision-makers within target accounts. Design marketing tactics that resonate with target account needs alongside creative agencies. Deliver multi-channel campaigns across email, paid social media, display, webinars and events to engage with target accounts effectively. Monitor and track the performance of ABM campaigns using 6sense, optimising tactics regularly to maximise campaign effectiveness. Analyse campaign metrics, such as engagement rates, conversions, and pipeline impact, to measure success and identify areas for improvement. Work closely with sales to ensure leads are followed up and cultivated effectively. Stay informed on ABM trends, tools and best practices to continuously enhance our ABM approach. What we’re looking for: Bachelors degree or equivalent experience in marketing, business or related field. Validated experience (5+ years) of handling 1:few and 1:1 ABM campaigns, with a consistent track record of success in B2B marketing. Hands-on experience using 6sense to handle and optimise ABM campaigns is required. Strong experience with Salesforce for data capture, CRM management and campaign tracking is required. Familiarity with marketing automation platforms and CRM systems including Marketo, Outreach, and Pathfactory is a plus. Deep understanding of account-based marketing principles and how to integrate them with broader marketing strategies. Excellent project management skills with the ability to handle multiple campaigns simultaneously and meet tight deadlines. Ability to work across teams including sales, marketing and external agencies. Excellent communication skills, both verbal and written, with experience in crafting messaging for different audience segments. A forward-thinking approach with a genuine curiosity for experimentation. Location : United States The US national annual base salary range for this position is from $50,000 to $100,000. The national range provided includes the base salary that GBT expects to pay for the role. Actual base salary will be based on factors including the scope and complexity of the role and the successful candidate’s relevant experience, skills, knowledge, and work location. In addition to base salary, this role is eligible for an annual Performance Based Incentive, which rewards participants based on company performance. Benefits: Flexible benefits tailored to each country, health and welfare insurance plans, retirement programs, parental leave, adoption assistance, travel perks, global tuition assistance, access to over 20,000 courses, and wellbeing resources. All applicants will receive equal consideration for employment without regard to age, sex, gender, pregnancy, race, color, citizenship, religion, disability, or any other class or characteristic protected by law. What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box; #J-18808-Ljbffr American Express Global Business Travel

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